Publications
Books / Book Chapters
Name of the teacher | Type of Publication | Title of the Book (Only if in 2 edited books OR independent books Or book Chapter is selected) | Title of the Publication(Paper/book chapter) (Only if in 2 edited books OR independent books Or book Chapter is selected) | Title of the proceedings of the conference (NOT when edited book or independent book is selected) | Name of the conference (Only if in paper in conference proceedings is selected) | Calendar Year of publication (2015,2016,2017,2018,2019,2020) | ISBN/ISSN no. of the proceeding | Affiliating Institute at the time of publication | Name of the publisher |
Dr. Saikat Gochhait | Edited Book | E commerce Data Security with Cloud Computing_hard_man_v1 | E commerce Data Security with Cloud Computing_hard_man_v1 | NA | NA | 2019 | 1-5275-3556-8 | SITM | Cambridge |
Tripti Dhote | Book Chapter | Celebrity Engagement on Social media: An Indian Experience |
Holistic Approaches to Brand Culture and Communication Across Industries | NA | NA | 2018 | 1522551875 | SITM | IGI GLOBAL |
Tripti Dhote | Book Chapter | Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study | Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, pp. 1600-1609 | NA | NA | 2018 | 978-1-5275-3556-5 | SITM | IGI GLOBAL |
Dr. Saikat Gochhait | Book Chapter | Entrepreneurship in Family Firms in Developed and Developing Countries | Studies on Entrepreneurship, Structural Change and Industrial Dynamics | NA | NA | 2018 | 10.1007/978-3-319-76400-9_6 | SITM | Springer |
Developed and Developing Countries | Book Chapter | Advances in Business Management:A contemporary perspective | Markov chain method of Forecasting acceptance of New telecommunication Technologies | NA | NA | 2016 | 1522531505 | SITM | ICBAI-16 |
Dr.Pramod Damle | Book Chapter | Strategies of Management in Modern Era | Tapping the employees potential for innovation to accelerate business growth | NA | NA | 2015 | 978-93-85640-03-2 | SITM | Archer & elevators publishinghouse |