Books / Book Chapters - SIDTM Pune

Books / Book Chapters

Books / Book Chapters

Name of the teacher Type of Publication Title of the Book (Only if in 2 edited books OR independent books Or book Chapter is selected) Title of the Publication(Paper/book chapter) (Only if in 2 edited books OR independent books Or book Chapter is selected) Title of the proceedings of the conference (NOT when edited book or independent book is selected) Name of the conference (Only if in paper in conference proceedings is selected) Calendar Year of publication (2015,2016,2017,2018,2019,2020) ISBN/ISSN no. of the proceeding Affiliating Institute at the time of publication Name of the publisher
Dr. Saikat Gochhait Edited Book E commerce Data Security with Cloud Computing_hard_man_v1 E commerce Data Security with Cloud Computing_hard_man_v1 NA NA 2019 1-5275-3556-8 SITM Cambridge
Tripti Dhote Book Chapter Celebrity Engagement on Social media: An Indian
Experience
Holistic Approaches to Brand Culture and Communication Across Industries NA NA 2018 1522551875 SITM IGI GLOBAL
Tripti Dhote Book Chapter Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, pp. 1600-1609 NA NA 2018 978-1-5275-3556-5 SITM IGI GLOBAL
Dr. Saikat Gochhait Book Chapter Entrepreneurship in Family Firms in Developed and Developing Countries Studies on Entrepreneurship, Structural Change and Industrial Dynamics NA NA 2018 10.1007/978-3-319-76400-9_6 SITM Springer
Developed and Developing Countries Book Chapter Advances in Business Management:A contemporary perspective Markov chain method of Forecasting acceptance of New telecommunication Technologies NA NA 2016 1522531505 SITM ICBAI-16
Dr.Pramod Damle Book Chapter Strategies of Management in Modern Era Tapping the employees potential for innovation to accelerate business growth NA NA 2015 978-93-85640-03-2 SITM Archer & elevators publishinghouse
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