Communiqué International Telecom Seminar

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TEDx

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E-Summit

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Speaker:   Mr. Vishal Salvi

Designation: CISO & Head of Cyber Practice

Organization:  Infosys Limited

Profile:   Mr. Vishal Salvi has over 28 years of Industry experience in Cybersecurity and Information Technology across different Industries. He is currently working as CISO & Head of Cyber at Infosys Limited. Before joining Infosys, he has performed various leadership roles in Cybersecurity and Information Technology at PwC (Partner Cyber – 2 years), HDFC Bank (SVP & CISO - 8 years), Standard Chartered Bank (SVP & Head Cyber Ops – 11 years), Global Trust Bank (IT Ops), Development Credit Bank (IT Ops) and Crompton Greaves (IT Sales). He is a well-known leader in the Cybersecurity industry within India as well as globally and has been part of the Cybersecurity domain for the past two decades. He is a regular speaker in major local and global Cybersecurity conferences for sharing best practices and raising Cybersecurity awareness across the industry.

Date:  26^th April 2021

Title:   Cybersecurity

Details:    Mr. Vishal Salvi started the session on an interactive note, with an explanation of Cybersecurity w.r.t changing times. It was explained how industries have adopted Digital Technology and why it means different to different people. It was very well explained that how we can enable technology to make our business effectively, with an example of Asian Paints. It is a company in decorative and industrial paints, which is making huge profits. Not because of the quality of paint, it manufactures, but the use of Data Analytics, which has strengthened its Logistics. Students also learned how Covid increased the pace of Digital adoption and how it contributes to the revenue of each organization like in Infosys, digital revenue alone accounts for more than 50% of the company’s revenue. He explained some major changes in the industry like the rate of adoption of cloud, cloud-enabled access, which has facilitated Work from Home and Study from Home. All these changes shaped Cybersecurity.

The speaker also stressed the increase in adoption of smart devices, AI in various applications, and some incremental changes like moving from Waterfall to Agile Technology, which has made the world of Cybersecurity continuously evolve and catch up with the latest technologies. It was explained how the threat surface has increased, amplifying the number of Cyberattacks and our ability to solve these issues. The speaker also emphasized ‘Fraud as a Service’, how the threat landscape is continuously growing, and also explained various types of threat actors like Ethical hackers, Nation-states involved in espionage, etc. Students learned various Cybersecurity frameworks, which are the most relevant in today’s world. The Speaker also explained the role of cybersecurity professionals in an organization and how to align the objectives of an organization with cybersecurity. He also discussed various fundamental objectives for Cybersecurity and why one cannot promise 100% security to an organization. Insights on developing skills and getting certifications were shared.

Speaker:   Dr. Durga Prasad Dube

Designation: Senior Vice President and Head IRM of Reliance Industries Limited.

Organization:  Reliance Industries Limited

Profile:   Dr. DP Dube has done his Ph.D. in Cyber Security from IBCS, SOA University. He is a Global CISO, Senior Information Risk Management Professional, Author of published Books, Speaker in Cyber Security. He is currently working as the Senior Vice President and Head IRM of Reliance Industries Limited. He has experience of almost 30 years in working for both Public, Private, and Research organizations in senior positions in the area of Cybersecurity and Information Risk Management( IRM)

Date: 19th February 2021

Title: Evolution and Future of Cyber Security

Details: Dr. DP Dube started this session with the evolution of information security from the 1960s to the present, showcasing the changing scenario of it. He shared the 1970s protecting information security with “confidentiality” as the goal and the 2000s’ evolution of information security which implied protection of human beings from cyber attack, making “governance” the center stage. He explained the scenarios from 2000 through 2005 using technology as a differentiator focusing on the cybersecurity, vulnerability, and control scenario. It also included the Sarbanes-Oxley Act (SOX) of 2002. From 2005 through 2010 performance evaluation of cybersecurity came into center stage. ”Stuxnet” which was the world’s first cyberweapon came into the limelight in the year 2010 as well.  He explained the cyber threat evolution whose main aspects were endpoint, network, and application. He also discussed the vulnerability trend moving from known, unknown to trusted and mentioned control measures shifting through the timeline to protect cyberinfrastructure, networks, and residing data.

The present state of cybersecurity and the importance of cybersecurity by looking at the WEF Global Risk report was explained. He introduced us to the cybersecurity opportunity initiative framework which involved initiatives like policies and regulations, human capital development, research, innovation and technology development, clusters, and financing. He discussed the future trends in cybersecurity focuses on Cybersecurity governance taking the centre stage and the need for CIP (Continuous Improvement Program) for cybersecurity function. We learned the expectations of the cybersecurity industry from academia. The lecture concluded with a small Q&A session where the guest interacted with the students and cleared their doubts.

Speaker:   Mr. Ameet Phadke

Designation: Associate Vice President - Growth marketing

Organization:  Rebel Foods (Formerly Faasos)

Profile:   Mr. Ameet Phadke has over 14 years of Industry experience in Growth Marketing, Customer Lifecycle Management, Analytics, Product Management, Pricing, Business Development, Consulting, and Marketing. He is currently working as an Associate Vice President - Growth marketing at Rebel Foods. He has been a consistently high performer with leadership and Team Management Skills to effectively manage business operations in a dynamic & competitive environment.

Date:        25^th July 2020

Title:         Introduction to Customer Value Management (CVM)

Details:    Mr. Ameet Phadke started the session on an interactive note with an explanation of customer value management (CVM). CVM is defined as a field of marketing that deals with maximizing Customers’ lifetime value by application of analytics, pricing, language engineering, and cost-effective communication strategies. He discussed the importance of CVM stating that it is extremely useful in customer retention and gaining customer loyalty. As no business can afford to be an Off-Line only business, the online business can be related to having more customer data, knowing customer behavior, getting a chance to tailor experiences, and the ability to turn a customer into a loyal customer.

CVM entails the following aspects:

• Customer Segmentation
• Pricing (Personalized)
• Communication Strategies
• Campaign Evaluation
• Optimization

To establish robust customer value management, it is important to have the right tools:

1. Customer Segmentation: Using various methods like rule-based frameworks, heuristics, and propensity-based models.
2. Product-Market fit: Finding the right products for the right markets through qualitative and quantitative research and customer testing.
3. Marketing automation tools: Deploying tools for multi-channel orchestration of campaigns.
4. Reporting and Visualization: Generating relevant reports and visualization to aid decisions.

Sir also helped the students understand the KPIs, which influence customer value management. They are customer lifetime value, Transaction value/ARPU, churn control, up-sell, and cross-sell. He substantiated the concept with help of case studies, which helped the students to understand the basics of CVM with more clarity. The session ended with a question-answer session where students interacted with Sir to clarify their doubts.

Speaker:   Mr. Amanpreet Singh

Designation: Founder

Organization:  F13 Technologies

Profile: Mr. Amanpreet Singh is the founder of F13 Technologies. F13 Technologies drives technology-led business breakthroughs for industry leaders and challengers. He was also the director at Sehwin Healthcare, Advisor at Project CLAP, Territory Manager at Beatest and Apple In Education, Sales Intern at OYO and Business Development Associate at Manavta Cancer Foundation

Date:  6^th June 2020

Title:  A progressive approach to transform the post-pandemic turnaround into opportunities

Details:    During the session, the students learned about the approach that needs to be followed after the pandemic situation to grab the opportunities. Sir explained the need to follow a progressive approach. Opportunities are not limited; it depends on perceptions. He explained to take the opportunity and to have acceptability. After acceptability, we should be courageous enough to take responsibility. Sir asked us to know our capabilities. The applicability of our capabilities is important for us to know. There will be a turnaround in recruitment methodology, job location, job role retention after this pandemic. He explained to us the need to be flexible enough for this. We should know how to present ourselves as a product.

Speaker: Mr. Amit Gupta has over 11 years of Industry experience in Product Management, Pricing, Business Strategy, Business Development, New Product Development, Marketing & Communication. He is currently working as an Associate Director at KPMG. He has been a consistent high performer with leadership and Team Management Skills to effectively manage business operations in a dynamic & competitive environment.

On 31 st July SIDTM (Formerly SITM) had invited Mr. Amit Gupta to deliver guest lecture to the 2 nd year MBA Batch. The opening question being regarding the expectations of the audience from the lecture, the stage was all set for an interactive session.Narrating the Zen Master story, Sir emphasized the importance of the concept of learning, unlearning and relearning. Talking about the marketing concepts, he presented his take on the 4Ps and how they have been incorporated in our lives.Depicting the trends which swiped the Indian economy during 90’s, 2000 and 2008 marking the era of Liberalization, IT revolution and even recession, he highlighted that being a young country , India showed the world that it is not as vulnerable as others thought it to be . With the advent of cashless society,instant gratification and rise of digital consumer India has come a long way. The future being marked with disruptive technologies like augmented reality, social media, mobility , cloud computing , big data , embedded system etc. have led to a nonlinear consumer buying process because of the way services are being marketed, these were some of the insights sir dwelled upon.

He also touched the various aspects of product management, providing the audience with enough food for thought regarding brand salience, brand imagery,brand tracking, loyalty framework, reasons for customer churn etc. In terms of telecom he also mentioned that the operators should collaborate with OTT players in order to increase data usage .The session was made interesting with the use of relevant audio visuals and examples . He encouraged the student to put forward their view point on the topics being discussed and garnished them with his expertise.

"GREENOVATION- Innovations in Telecom for a Greener Environment" was a thought-provoking panel discussion, which revolved around the constraints in telecom technologies and some of the viable solutions for a greener environment. The discussion started with a simple question of “What is Green?” after which the panelists elaborated further on it, yielding the fact that the total carbon dioxide emission globally is about 40 Gigatons and is expected to increase up to 52 Gigatons till 2020, a prime concern for our planet.

Renewable energy technologies like hydrogen and methanol fuel cells, solar and wind energy have contributed to a minor decline in the carbon footprint but these sources are not commercially viable as telecom industry lacks proper infrastructure and aptly trained people for these technologies.

Policies and regulations play a vital role in these kind of innovations to step-up. The Government of India has issued a notice to all telecom operators to make all towers in India hybrid by 2020. Energy Efficient Solutions like consolidation of devices for less power consumption which actually means consolidation of all microwave components in one box and all antenna components in another could well be a game changer. The use of single RAN technology and self-defined networks are going to be the future of telecom industry.

Speaker: Mr. Priyank Chandra,Senior Strategy Consultant, IBM Global Business Services After a trail blazing two months of summer internship, the students were treated by a mesmerising Lavale weather, but were also reminded of what lies ahead – the Placements Season. The batch was provided with added motivation as Mr. Priyank Chandra of IBM interacted with them on 19th June, 2015. A proud alumnus, Mr. Priyank talked about the positive changes that he had observed in the batch after working in the industry. He revisited the checklist he had shared with the batch before the summer internship period, and reviewed the strengths and weaknesses of many students. An energetic mentor that he is, Mr. Priyank humorously pointed out some areas of improvements for the students as he talked about project reports and INTERVIEWS. He also stressed on the importance of reading and sharing of information and ideas within the batch, and staying up to date with the latest happenings in the Telecom sector.

Speaker: Ms.Manasi Phadke, Economist, eminent Faculty and Consultant.

Topic: IUnion Budget 2014-15

She gave valuable insights about the Union Budget 2014-15. She started by making the students aware of the importance of the Union Budget followed by its basic constituent elements. She threw light on the entire economic perspective and the policies of the country which included the Fiscal and the Monetary Policy. Also, she emphasized on the role of our new Prime Minister Mr.Narendra Modi in constructing a budget which focussed on developing long term assets of our country such as infrastructure, defence, efficient education system and so on which will in turn help in reducing the Fiscal Deficit value significantly. Moreover, she talked about what the new budget promises in terms of opportunities for students in the telecommunication sector. All in all, the session was an enriching experience for the students.

Speaker: Mr.Vikram Pendse, Subject Matter Expert - Windows Azure & Application Migration Capability at Avanade India Development Center

Topic: Windows Operating System-The Road Ahead

He started by explaining some of the key features of Windows OS which play a major role in differentiating it from the market leaders like iOS and Android. He also shared his experience while working on various projects with Microsoft emphasizing on the fact that Windows is one of the easiest platforms for any developer to work on. Moreover, he threw some light on Microsoft's strategy behind Nokia's acquisition and the steady growth of both the companies together from then on. On being asked about the future of Windows OS in Mobiles, he discussed the upcoming trends in the Windows OS and how they will keep the customers engaged.

N"DIGITALIS - Stimulating Marketing Opportunities", a mesmerising Panel Discussion threw light over various upcoming trends and technologies in the telecom market. The motive revolved around providing a platform to converge various viewpoints on the mobile marketing and hence, analysing data using big data which could directly impact social and digital media.

Social and digital media in recent years have come up with an aid to customer engagement. A broadened perspective over this customer engagement involves many advantages in the areas of sales and revenue generation from the company's point of view and knowledge transfer from customer's point of view.

With the evolution of social and digital media, data on an extremely large scale is being generated every second. Here comes the importance of Analytics & Big data which unfolds as a cure for marketing myopia and boon for customised marketing.Hence evolves the ease of customised Mobile marketing and mobile devices- changing face of online sales and lead generation.

Name: Mr Girish Patwardhan, Sales and Distribution consultant

Topic: Innovative marketing strategies and sales cycle

Mr Girish Patwardhan, at the beginning of the lecture, shared his valuable experience during his tenure with various prestigious organizations like Cadbury, Kevincare, Reliance retail etc. With the help of a short film, he explained various stages of a sales cycle and the challenges pertaining to sales in different industry verticals. He also discussed about the need of innovative methods in formulating the marketing strategies in today's competitive environment.

Speaker: Mr Anuj Ashokan, President, TSDSI

Topic: Upcoming Trends in M2M Technologies

At the outset of SIDTM (Formerly SITM) becoming member of prestigious TSDSI (Telecom Standard Development Society of India), it was an honour to have Mr Anuj Ashokan, Subject Matter Expert- M2M, President (TSDSI) and an esteemed alumnus of the institute to share his thoughts with students. He is currently working with TTSL in Planning and Implementation of M2M technologies. It was an excellent opportunity for students to gain valuable insights about the upcoming trends in M2M and what value SIDTM (Formerly SITM) can add to the future of industry. He shared his experience about the challenges faced while implementing M2M and the road ahead. During the discussion, he emphasized the fact that India, by no means is lagging behind other countries in implementing M2M and it's up to institutes like SIDTM (Formerly SITM) to take the initiative forward.

Speaker: Mr.Durga Prasad Dube, Chief Information Security Officer, Reliance Industries

Title: Global trends in Cyber Security

The session threw light on how systems can be protected from malicious attacks when now-a-days the vulnerabilities are so prominent. As the digital revolution is picking pace, we are exposed to threats more than ever before. Mr. Dube emphasized that cloud computing offers numerous benefits but it also enables hackers to better mystify the source of their attacks. The unknown vulnerabilities the system is exposed to are called 'Zero Day attacks'. He raised a concern that even after investing so much in this field there is no decrease in susceptibility of attacks. He discussed the various trends arising from cyber-attacks and threats posed by them. Towards the end, he stressed upon the urgency and criticality associated with the threats to the cyber space, the need to predict solutions for the threats to be posed in future and the role government, legal bodies and awareness among people can play in protection of the cyber space.

Speaker: Mr. Mukul Chopra, Head-Engagement and Strategy, Aircel

Title: Importance of Executive Presence

Mr. Mukul Chopra's lecture on 'Importance of Executive Presence' explained executive presence and its importance in an organization. His insights on how an individual can make his presence felt in a large organization were a big value addition to the knowledge of students. He explained this methodology using the P.I.E. Model i.e. Performance, Image and Exposure. The model explained how to create a good personal image and get one's presence felt in the organization. According to the model, the first principle for sustainable excellence at work is an individual's performance. The second part of this model i.e. 'Image' emphasized the need to create a good perception and reputation of oneself in minds of peers in the company. The third and last component of this model i.e. 'Exposure' is concerned about exposure we create for ourselves. Towards the end of the session, he also addressed queries of students concerned to importance of content presentation and expectations from new joiners in an organization.

Speaker: Dr. Sumit Chowdhury, President, Enterprize Eco-system, Reliance Jio Infocomm

Topic: Rules of The Game: Discover, Learn, Invent the art of speeding up your career

Dr. Sumit started with saying that learning is something that never stops and we keep learning through our experiences. There is a need for everyone to reinvent themselves every day in order to differentiate oneself from others. Dr. Sumit said that one has to identify set of rules which apply to him- 'Keep doing things till you are really good at it and inculcate this kind of rigour and discipline in yourself'. He said that everyone has a purpose in life and to achieve it, one has to transform himself. Most of the times we don't realise our purpose and avoid going out and getting hammered but we must understand that if we state our purpose clearly the whole world would conspire to fulfil it.

In response to a query regarding experiments in life, he replied that one should experiment with connected things so as to create a story. Keep exploring options in order to make good decisions. Keep transforming the definition of success because goals keep changing at every stage in life.

Dr. Sumit concluded by saying that the things which you don't want to do are your biggest limitations. We should not let constraints affect us rather we should learn how to manage our career after we have made a choice to weave our experiences into something more meaningful.

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